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Solutions

 

Customer Equity

Identify and profile your core and potential customers, uncovering their needs, desires, and behaviors to better tailor your offerings.

Brand Strength

Assess the vitality of your brand and benchmark against competitors to identify areas for growth and improvement.

Brand Tracking

Monitor how consumer perception of your brand evolves over time, ensuring your strategies remain effective and relevant.

Target Segmentation

Develop targeted marketing strategies by understanding the unique characteristics and preferences of each customer segment. Taking your target and segment them for activation.

Motivation

Discover the core motivations driving consumers to choose your brand over competitors, helping you refine your value proposition.

Campaign IQ

Refine your advertising messages and evaluate their impact on purchase intent and brand preference. Identify the most effective communication channels for your audience.

Innovation Navigator

Stay ahead of the competition with insights into market trends and opportunities for innovation.

Passion Points

Refine your advertising messages and evaluate their impact on purchase intent and brand preference. Identify the most effective communication channels for your audience.

U&A Explorer

Analyze consumer usagepatterns to optimize product development and marketing efforts.

Pricing

Determine the ideal price point for your products to maximize profitability and market share.

Group 2
 
CASE STUDY
 

Understanding Jesus in today’s society, research for the He Gets Us campaign.

hegetsus
haven-1
thechosen
lote
pureflix
gloo
download
lerma
drumline
barna

Ready to get started?

Get in touch with us today. Whether you have a question or want to learn more about our services, our team is here to help you. Contact us now

 

Email
sayhi@mcqueenanalytics.com
 
 
Linkedin
www.linkedin.com/company/mcqueen-analytics
 
 
Address
Grand Rapids, Míchigan, USA.