---
title: McQueen Analytics - Customer Equity
---

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**Solutions**

## Customer Equity

Identify and profile your core and potential customers, uncovering their needs, desires, and behaviors to better tailor your offerings.

Our Equity solution incorporates traditional brand health methods but goes a step further by uncovering your core target consumers for your brand and in your category.

### Key questions this methodology answers:

- How does our brand compare to competitors in terms of brand awareness, perception, and loyalty, believers? 
- What are our strengths and weaknesses compared to key competitors?

![hegetsus](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/hegetsus.png?width=192&height=40&name=hegetsus.png)

![haven-1](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/haven-1.png?width=278&height=33&name=haven-1.png)

![thechosen](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/thechosen.png?width=175&height=80&name=thechosen.png)

![lote](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/lote.png?width=178&height=40&name=lote.png)

![pureflix](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/pureflix.png?width=158&height=40&name=pureflix.png)

![gloo](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/gloo.png?width=96&height=50&name=gloo.png)

![download](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/download.png?width=157&height=50&name=download.png)

![lerma](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/lerma.png?width=155&height=40&name=lerma.png)

![drumline](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/drumline.png?width=137&height=50&name=drumline.png)

![barna](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/barna.png?width=124&height=50&name=barna.png)

 

**CASE STUDY**

 

## Understanding brands in streaming services - Believers, Potentials, and Habituals.

![close-up-of-bowl-of-popcorn-and-remote-control-wit-2024-12-06-22-09-48-utc](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/close-up-of-bowl-of-popcorn-and-remote-control-wit-2024-12-06-22-09-48-utc.jpg?width=2000&height=1333&name=close-up-of-bowl-of-popcorn-and-remote-control-wit-2024-12-06-22-09-48-utc.jpg "close-up-of-bowl-of-popcorn-and-remote-control-wit-2024-12-06-22-09-48-utc")

## Sign up to receive the report

> ## *"Testimony written by a client about their experience*
> 
> ## *working whith McQueen Analytics"*
> 
>  
> 
> 
> 
> ![A photo of Shaun Benson, Marketing Manager, Agriflora](https://f.hubspotusercontent40.net/hubfs/5018647/Website/amy-hanan-headshot.jpeg)
> 
> Marie Benson
> 
> Marketing Manager, Agriflora Inc.

### Ready to get started?

Get in touch with us today. Whether you have a question or want to learn more about our services, our team is here to help you. Contact us now

 

**Email**

sayhi@mcqueenanalytics.com

 

 

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Grand Rapids, Míchigan, USA.

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