---
title: McQueen Analytics - Brand Driver
---

[Skip to content](https://mcqueenanalytics.com/brand-driver#main-content)

[![MCQ BG 1](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/MCQ%20BG%201.png?width=350&height=63&name=MCQ%20BG%201.png)](https://mcqueenanalytics.com)

- [Home](https://mcqueenanalytics.com)
- [Expertise](https://mcqueenanalytics.com/expertise)
  
  Show submenu for Expertise 
  
    - [Non-Profit / Donor Analytics](https://mcqueenanalytics.com/donor-analytics)
    - [Data Science](https://mcqueenanalytics.com/data-science)
    - [Data Engineering](https://mcqueenanalytics.com/data-engineering)
    - [Integrated Insights Platforms](https://mcqueenanalytics.com/products)
- [Solutions](https://mcqueenanalytics.com/solutions)
  
  Show submenu for Solutions 
  
    - [Customer Equity](https://mcqueenanalytics.com/customer-equity)
    - [Brand Driver](https://mcqueenanalytics.com/brand-driver)
    - [Tracking](https://mcqueenanalytics.com/brand-tracking)
    - [Motivation](https://mcqueenanalytics.com/motivation)
    - [Target Segmentation](https://mcqueenanalytics.com/target-segmentation)
- [Blog](https://mcqueenanalytics.com/blog)
- [About Us](https://mcqueenanalytics.com/about-us)
- [Meet the Founder](https://mcqueenanalytics.com/meet-the-founder)
- [Contact](https://mcqueenanalytics.com/contact)

Open main navigation

Close main navigation

- [Home](https://mcqueenanalytics.com)
- [Expertise](https://mcqueenanalytics.com/expertise)
  
  Show submenu for Expertise 
  
    - [Non-Profit / Donor Analytics](https://mcqueenanalytics.com/donor-analytics)
    - [Data Science](https://mcqueenanalytics.com/data-science)
    - [Data Engineering](https://mcqueenanalytics.com/data-engineering)
    - [Integrated Insights Platforms](https://mcqueenanalytics.com/products)
- [Solutions](https://mcqueenanalytics.com/solutions)
  
  Show submenu for Solutions 
  
    - [Customer Equity](https://mcqueenanalytics.com/customer-equity)
    - [Brand Driver](https://mcqueenanalytics.com/brand-driver)
    - [Tracking](https://mcqueenanalytics.com/brand-tracking)
    - [Motivation](https://mcqueenanalytics.com/motivation)
    - [Target Segmentation](https://mcqueenanalytics.com/target-segmentation)
- [Blog](https://mcqueenanalytics.com/blog)
- [About Us](https://mcqueenanalytics.com/about-us)
- [Meet the Founder](https://mcqueenanalytics.com/meet-the-founder)
- [Contact](https://mcqueenanalytics.com/contact)

![Chairs](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/Chairs.jpg?width=2000&height=2000&name=Chairs.jpg "Chairs")

**solutions**

## Brand Driver

Assess the vitality of your brand and benchmark against competitors to identify areas for growth and improvement.

Our Brand Driver Research solution takes the concept of understanding who your brand believers are but also, who they aren’t.  By understanding these dynamics, our solution helps you build stronger relationships with customers and drives growth with your potential consumer’s.

### Key questions this methodology answers:

- What unique value do believers find in our brand, and how can we leverage this to attract more?
- What are the attitudes and behaviors of everyone else and how can we convert them?
- What are the key drivers of brand loyalty and perception with believers, and where do we excel or need improvement?

![hegetsus](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/hegetsus.png?width=192&height=40&name=hegetsus.png)

![haven-1](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/haven-1.png?width=278&height=33&name=haven-1.png)

![thechosen](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/thechosen.png?width=175&height=80&name=thechosen.png)

![lote](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/lote.png?width=178&height=40&name=lote.png)

![pureflix](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/pureflix.png?width=158&height=40&name=pureflix.png)

![gloo](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/gloo.png?width=96&height=50&name=gloo.png)

![download](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/download.png?width=157&height=50&name=download.png)

![lerma](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/lerma.png?width=155&height=40&name=lerma.png)

![drumline](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/drumline.png?width=137&height=50&name=drumline.png)

![barna](https://24436582.fs1.hubspotusercontent-na1.net/hub/24436582/hubfs/barna.png?width=124&height=50&name=barna.png)

> ## *"Testimony written by a client about their experience*
> 
> ## *working whith McQueen Analytics"*
> 
>  
> 
> 
> 
> ![A photo of Shaun Benson, Marketing Manager, Agriflora](https://f.hubspotusercontent40.net/hubfs/5018647/Website/amy-hanan-headshot.jpeg)
> 
> Marie Benson
> 
> Marketing Manager, Agriflora Inc.

![Group 2](https://24436582.fs1.hubspotusercontent-na1.net/hubfs/24436582/Group%202.png "Group 2")

 

**CASE STUDY**

 

## Understanding Jesus in today’s society, research for the He Gets Us campaign.

[Download](https://24436582.fs1.hubspotusercontent-na1.net/hubfs/24436582/Case%20Study.pdf)

### Ready to get started?

Get in touch with us today. Whether you have a question or want to learn more about our services, our team is here to help you. Contact us now

 

**Email**

sayhi@mcqueenanalytics.com

 

 

**Linkedin**

www.linkedin.com/company/mcqueen-analytics

 

 

**Address**

Grand Rapids, Míchigan, USA.

© McQueen Analytics