About McQueen Analytics
Research should leave a leader with a choice they can explain.
McQueen Analytics is a market research and analytics firm. We help leaders understand people and markets and use that evidence to decide what to do next.
Founder accountability
Carl McQueen stays close from the original question through the recommendation.
Carl leads the work and brings in the researchers and specialists the decision requires. He stays accountable for how the answer was reached and what the evidence supports.
Methods should be inspectable. Limits should be stated plainly. The recommendation should not claim more than the evidence can carry.
See how an engagement worksWhen leaders call us
Leaders usually come to us with plenty of information and no clear answer. The numbers may point one way while the people closest to the question point another. We sort through the information and look for what is missing. Then we help the leader decide what to do next.
Who we work with
We work with businesses, colleges, nonprofits, faith organizations, associations, and public leaders. Their questions may be about growth, customers, donors, enrollment, trust, or a major public idea. We begin with the decision each leader needs to make.
What the work looks like
One project may identify the best market for a new location. Another may show what customers value or what a community needs to know before it will trust a major project.
- Market and growth research
- Customer choice studies
- Audience and relationship analysis
- Stakeholder and public-opinion research
- Evidence audits
- Dashboards and measurement plans
Getting started
Before we talk
Do I need a finished research brief?
Bring the decision and what makes it difficult. Tell us what a useful answer would let you do. We can work from there.
Will we need new research?
We start by reading what already exists. New research fills the gaps when it could change the decision.
What might we receive?
The work may lead to a decision brief, dashboard or working model. Sometimes a plan for what to learn next is more useful. The format follows how the answer will be used.