About Us
McQueen Analytics
Is a cutting-edge market research and data analytics company dedicated to providing businesses with actionable insights to elevate their brand performance. Our diverse range of services includes brand analysis, brand equity assessment, tracking studies, and a comprehensive in-house reporting tool that seamlessly consolidates data from internal and external sources for real-time performance evaluation.
Our beliefs
At McQueen Analytics, we believe in delivering in-depth research that provides a unique perspective on your brand, helping you understand how your customers perceive and engage with your company on an emotional level. Our competitive pricing and quick turnaround times for quantitative survey research set us apart, and our ability to scale continuous tracking ensures that your company stays informed and ahead of the curve.
Our team
At McQueen Analytics brings a wealth of experience and expertise to the table. Our founder, Carl McQueen, has over a decade of experience in business operations, finance, and analytics at Wells Fargo Advisors, specializing in database analytics. Josh McQueen, a University of Illinois graduate with a Master's in Advertising and Marketing, boasts an impressive 30-year career at Leo Burnett, where he served as EVP on the private board and head of research and strategy, working with some of the nation's largest brands. Since then, Josh has shared his insights with numerous medium to large nonprofits. Our third team member, Abbey Stingley, is a Chemical Engineer from Calvin University, bringing her unique skill set to our diverse team.
Choosing us
When you choose to partner with McQueen Analytics, you can rest assured knowing that our team of specialists is committed to providing you with a personalized and tailored approach, designed to unlock your brand's full potential.
Josh McQueen
Josh McQueen spent 7 of his first 10 years in market research working first in Europe and then as Research Director of Australia-Asia for the Leo Burnett advertising firm.
Age 34, he became EVP, worldwide director of research, planning and database marketing as he served on the private board of Leo Burnett Worldwide. Leo's clients included Hallmark, Disney, McDonalds, Kellogg, Kraft, P&G, HP, Cadillac, Cadbury Chocolate, and United Airlines.
With the capabilities of over 200 researchers, planners and database analysts, Josh worked as partner with the biggest brands in the world on creating and monitoring advertising strategies that built brand trust. He was a frequent speaker at the Advertising Research Association and published a variety of peer-reviewed papers.
In a major career move, he left Burnett to form a research company helping non-profits build support for their missions. Over the past 15 years, this unique experience of major brands has been applied to well-known and capable non-profits. The difference between the two are now well understood, but applying the sophistication learned from the biggest brands in the world has help create a unique set of research tools applied to non-profit organizations.
Carl McQueen
Carl McQueen, the founder of McQueen Analytics, has dedicated his career to leveraging technology and advanced analytics to drive innovation and provide valuable insights. With a passion for service and non-profit work, Carl established McQueen Analytics in July 2020 to bring his wealth of experience to small businesses and non-profits, empowering them with the same level of quality and expertise that Fortune 500 companies expect.
Before founding McQueen Analytics, Carl served as the Head of Technology and Advanced Analytics at McQueen Mackin. From 2009 to 2019, he held a position as VP at Wells Fargo Advisors, working as a data scientist and database analytics specialist. During his tenure at Wells Fargo, Carl collaborated with various departments, including Operations, Business Services, Wealth and Investment Management, Wells Fargo Investment Institute, and Wells Fargo Bank. His work focused on process automation and extracting valuable insights from the massive database systems within the bank and brokerage.
Carl's lifelong commitment to service and non-profit organizations has greatly influenced his decision to work in the small business and non-profit space, where he aims to make a positive impact on the world. With every project he undertakes, Carl brings his extensive experience and unwavering dedication to ensure that McQueen Analytics delivers exceptional results to clients of all sizes.
Get in touch!
Interested in working together? We'de love to hear from you!