The Brand Crystal Ball - Momentum
Brand Believers are the best of your brand. They are loyal users and likely purchase regardless of price. Their advocacy can support other profiles.
View earlier postMcQueen Analytics journal
Research, questions, and field notes.
New company posts will appear here as they are published.
Earlier posts
These posts predate our current site and are kept for reference. They open in their original presentation, so names, framing, and visual style reflect the time they were published.
Brand Believers - The Core of the Brand
Brand Believers are the best of your brand. They are loyal users and likely purchase regardless of price. Their advocacy can support other profiles.
View earlier postBrand Hostages - Who's On The Way Out
Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.
View earlier postBrand Potential Believers - Who is Ready to Come in?
There are people who think highly of your brand, but aren't yet purchasing. This article looks at how to add them.
View earlier postAffinity and Behavior - Parsing Value in Your Customer Market
Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.
View earlier postWhat's next for Brand Management?
Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.
View earlier postCommunication Problems Between Generations
Active listening and non-verbal communications are always key, but different generations do better with varied approaches.
View earlier postQuick Communication Preferences
Boomers prefer face-to-face communication. Gen Z likes quicker, text messages. Phone calls and emails rank low in preference for most.
View earlier postCommunication across today's generations
Generations share communication preferences, but the digitalization favors the young (Gen Z and Millennials) while Boomers and Gen X still like face-to-face.
View earlier postIntergenerational Talk: It's Not Happening
There is a language and tech barrier between each generation. Each (Boomers, Gen X, Millennials, Gen Z) has most recently communicated with their own group.
View earlier postDivided By Device- Full Report
People of different ages have different styles of communication as well as different modes. Examining how Boomers, Gen X, Millennials, and Gen Z differ and share.
View earlier post