donor Insight Analysis
Giving clarity to the messy complexity of real life data
Offer donor insight analysis for non profits, a deep dive into your existing donor base. It highlights donors who are at risk as well as donors who would like to give more.
What we do
McQueen Analytics is a consulting company that will do advanced market research and data analytics to provide insight about your brand, your audience and your potential as a company.
Advanced Market Research
Data Analytics
Why McQueen Analytics?
It is critical to have insight from understanding the inherent difference between people and the similarities about why people give and choose to give again to a non-profit whose mission they endorse.
Many Database companies and products enable building cohort groups that behave now, and will probably behave in the future.
Qualitative and quantitative opinion surveys try to discern the motivations behind the gift.
McQueen Analytics can dive into the complexity of both databases and donor research and bring out the integrated, simple, and clear message that your potential donors, potential donors and lapsed donors believe – addressing your mission and your brand fulfillment.
We strive to unlock simplicity from the complexity
McQueen Analytics started in July of 2020 with the purpose of unlocking complex market research, database analytics, and solutions within data to any size company, not just those that can afford data scientists and market research firms.
Our expectations is that the data lies in several different formats, and sources that are not unified into one database currently. Meta-analysis finds the commonalities without losing the insights that each yield separately.
We strive to unlock simplicity from the many ways you contact current and potential donors, the different ways you communicate to them, the passion you bring to your mission. We bring many “keys” to unlock this information to increase your message effectiveness, and bring more resources into your organization.
About Us
We strive to unlock simplicity from the complexity
McQueen Analytics started in July of 2020 with the purpose of unlocking complex market research, database analytics and solutions within data to any size company, not just those that can afford data scientists and market research firms. We strive to unlock simplicity from the complexity of passion you bring and to unlock understand about how others understand you so you can get your message more effectively to your audience.
About Us
We strive to unlock simplicity from the complexity
McQueen Analytics started in July of 2020 with the purpose of unlocking complex market research, database analytics and solutions within data to any size company, not just those that can afford data scientists and market research firms. We strive to unlock simplicity from the complexity of passion you bring and to unlock understand about how others understand you so you can get your message more effectively to your audience.
Mission & Vision
We look to help companies making the world a better place
McQueen Analytics believes a world where the tools of the data rich are accessible to everyone is a better world. We look to help companies making the world a better place and feel our unique experience can help them make their big impact more efficient and clear.
Our Services
Passion Point Survey
Anthem Study
Advanced Donor Analysis
Donor/Customer
Strength Analysis
Strength Analysis
Price and Product Power Analysis
Passion points
Passion Points are your brands value proposition
Whether you are a non-profit or a small business understanding why anyone would ever give their money to you is a great start in beginning to be better at growing your business. Passion points give you insight into just that… What is my value? What does my brand stand for? Why would people give to me? Through different methods of study, we will provide you the effective tools for better and more aimed copy that will get the best result for your products.
Our Services
Passion points
Passion Points are your brands value proposition
What lies behind the key value proposition that inspires donors to fund your mission?
You do many things to make it possible to fulfill your mission, this study allows you to prioritize them from a donor perspective.
You know your best donors well … what about their demographics, core values, current attitudes, current giving behavior, and media consumed match the potential to expand the number and value of those donors … and to ensure new donors receive the relevant and welcomed information?
We take our current best thinking about the passion points that might ( or have in the past) been compelling and show you the links between what you do and how that connects to who your donors are, via the connection of passion points to both domains.
ANTHEM STUDY
Big Issue: Defining your giving
Many times donors have already decided to give to “cancer research” and are choosing which organization best matches their reasons for giving to cancer research.
Sometimes, however, it will be your interest to re-define the basic need, especially if it better aligns with your mission and the giving heart of the donor.
Anthem commercials in the for-profit world are the ones associated with the Super Bowl, the Academy Awards, and the Olympics – media events that attract ‘everybody at once’.
McQueen Analytics’ everybody is all the people you actually reach when you use media you normally use that can not be precisely targeted and among the people who give to any non-profit.
Anthem research finds the messaging that you can “universally” use when using un-targeted media that focuses on “cancer prevention”, or “eliminating cancer-causing chemicals from food in our lifetime”. Big issues but redefining “cancer research” topic to mesh with your solutions.
Advanced Donor Analysis
Donor health and marketing health can help you see a full picture
Using extensive experience and learnings from major financial databases McQueen Analytics will provide Key Performance Indicators (KPIs) around donors/customers who have high potential for impact through analysis of your data. Additionally, McQueen Analytics will provide marketing health check showing how much you are truly spending per donor by using the sample response rate, marketing push cost and donations received to give you an idea of the health of your current efforts.
Use together, donor health and marketing health can help you see a full picture of where improvements can be made to increase efficiency of your message as well as where to place that message.
Donor/Customer Strength Analysis
Investing in donor communication that breaks even in three years or less
The old adage, “I know that half of my communication dollar is an operating cost, I just don’t know which half” certainly can be avoided.
We trace the giving from the first gift through the last and make predictions that allow more valuable development investments in the future. What size first gift best predicts lifetime value? What interval of giving is truly lapsing, and not just giving fatique? What is the point of diminishing returns when more and certain types of communication leads to higher “unsubscribe” rates among donors who will give again at 70% or better odds?
We focus on those questions that seem most likely to grow your donations without hitting your operating costs after three years.
Price and Product Power Analysis
Are you asking for the right size donation?
Are you featuring the best “first donation” message?
We’ve learned that developing levels for the right giving amounts in your final ask can dramatically increase the net revenue delivered by your development efforts.
We’ve even developed a way to ask those levels in a survey that when “verified” later proved valid.
The right levels are not universal and are weighted by the pre-knowledge of your organization. The challenge is the lowest entry price produced the most donors, but not the highest three-year total giving results.
All of our solutions are ultimately customized to your organization, your mission, and your needs.
Our Team
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