Selected relationships
Evidence work built around real decisions.
We have worked alongside organizations and initiatives where evidence had to become a usable next move.
- He Gets Us
- The Chosen
- Gloo
- Barna Group
- Hillsdale College
- Truscott Rossman
The work differs by relationship. Private details stay private unless their release is approved.
Questions we help answer
Start with the decision in front of you.
Choose the question that feels closest. We will identify the evidence that could change the decision.
Current research
Three ways to make uncertainty more useful.
Our research shelf follows the same rule as client work: begin with a decision, show the evidence honestly, and make the next move easier to see.
Growth · Decision note
Where Growth Starts
Find the first market move worth testing, and name what must be learned next.
Choice · Method note
Structured Choice
See what most shapes preference before the offer or message is set.
Relationships · Method note
Relationship Value
Direct attention toward durable relationships without confusing activity for value.
What this looks like in practice
Three folders from the evidence desk.
Client work stays private unless release is approved. These anonymized folders show the decision use behind six kinds of work without treating a recommendation as a result.
Find the starting point
Two briefs Defining the change before a campaign Finding the first market wedge Decision use Frame the choice before resources move. Explore the question
Make the choice usable
Two briefs Choosing what should lead Testing where demand is real Decision use Turn competing signals into a bounded, usable test. Explore the question
Direct attention
Two briefs Seeing relationship value clearly Making an institution's next move visible Decision use Show leaders where stewardship and resources need attention. Explore the questionEvidence and limits travel together. No folder claims a published client result.
Who is accountable
The person in the room should understand how the answer was reached.
Carl McQueen stays close to every engagement from the original question through the recommendation. Specialists join when the decision requires them, while responsibility for the reasoning stays visible.
Methods should be inspectable, limits stated plainly, and every recommendation held to what the evidence can carry.
What are you trying to decide?
You do not need a finished research brief. Bring the question, what makes it difficult, and what a useful answer would change.
A first conversation is for understanding the decision—not forcing a scope.