---
title: McQueen Analytics Journal | Customer Equity
description: Customer Equity | Current McQueen Analytics posts and an archive of earlier work preserved in its original presentation.
image: https://24436582.fs1.hubspotusercontent-na1.net/hubfs/24436582/raw_assets/public/mcqueenanalytics-next/images/mcq-social-card.png
---

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McQueen Analytics journal

# Research, questions, and field notes.

New company posts will appear here as they are published.

## Latest

No current company posts are published yet.

## Earlier posts

These posts predate our current site and are kept for reference. They open in their original presentation, so names, framing, and visual style reflect the time they were published.

January 22, 2025

### [The Brand Crystal Ball - Momentum](https://mcqueenanalytics.com/blog/brand-momentum)

Brand Believers are the best of your brand. They are loyal users and likely purchase regardless of price. Their advocacy can support other profiles.

[View earlier post →](https://mcqueenanalytics.com/blog/brand-momentum)

January 14, 2025

### [Brand Believers - The Core of the Brand](https://mcqueenanalytics.com/blog/brand-believers)

Brand Believers are the best of your brand. They are loyal users and likely purchase regardless of price. Their advocacy can support other profiles.

[View earlier post →](https://mcqueenanalytics.com/blog/brand-believers)

January 8, 2025

### [Brand Hostages - Who's On The Way Out](https://mcqueenanalytics.com/blog/hostages)

Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.

[View earlier post →](https://mcqueenanalytics.com/blog/hostages)

December 19, 2024

### [Brand Potential Believers - Who is Ready to Come in?](https://mcqueenanalytics.com/blog/potential-believers)

There are people who think highly of your brand, but aren't yet purchasing. This article looks at how to add them.

[View earlier post →](https://mcqueenanalytics.com/blog/potential-believers)

December 10, 2024

### [Affinity and Behavior - Parsing Value in Your Customer Market](https://mcqueenanalytics.com/blog/affinity-and-behavior)

Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.

[View earlier post →](https://mcqueenanalytics.com/blog/affinity-and-behavior)

December 5, 2024

### [What's next for Brand Management?](https://mcqueenanalytics.com/blog/next-for-brand-management)

Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.

[View earlier post →](https://mcqueenanalytics.com/blog/next-for-brand-management)

McQueen Analytics

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