---
title: McQueen Analytics Journal | Chris Podehl
description: Chris is helping companies scale sales, marketing, and project management. Sound diverse? So too is his experience in higher ed, Spanish-immersion elementary teaching, and mortgages in 2008. He's lived in 3 foreign countries of Honduras, Brazil, and Austin, TX. Now you can find him in Michigan and on LinkedIn.
image: https://24436582.fs1.hubspotusercontent-na1.net/hubfs/24436582/raw_assets/public/mcqueenanalytics-next/images/mcq-social-card.png
---

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McQueen Analytics journal

# Research, questions, and field notes.

New company posts will appear here as they are published.

## Latest

No current company posts are published yet.

## Earlier posts

These posts predate our current site and are kept for reference. They open in their original presentation, so names, framing, and visual style reflect the time they were published.

January 22, 2025

### [The Brand Crystal Ball - Momentum](https://mcqueenanalytics.com/blog/brand-momentum)

Brand Believers are the best of your brand. They are loyal users and likely purchase regardless of price. Their advocacy can support other profiles.

[View earlier post →](https://mcqueenanalytics.com/blog/brand-momentum)

January 14, 2025

### [Brand Believers - The Core of the Brand](https://mcqueenanalytics.com/blog/brand-believers)

Brand Believers are the best of your brand. They are loyal users and likely purchase regardless of price. Their advocacy can support other profiles.

[View earlier post →](https://mcqueenanalytics.com/blog/brand-believers)

January 8, 2025

### [Brand Hostages - Who's On The Way Out](https://mcqueenanalytics.com/blog/hostages)

Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.

[View earlier post →](https://mcqueenanalytics.com/blog/hostages)

December 19, 2024

### [Brand Potential Believers - Who is Ready to Come in?](https://mcqueenanalytics.com/blog/potential-believers)

There are people who think highly of your brand, but aren't yet purchasing. This article looks at how to add them.

[View earlier post →](https://mcqueenanalytics.com/blog/potential-believers)

December 10, 2024

### [Affinity and Behavior - Parsing Value in Your Customer Market](https://mcqueenanalytics.com/blog/affinity-and-behavior)

Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.

[View earlier post →](https://mcqueenanalytics.com/blog/affinity-and-behavior)

December 5, 2024

### [What's next for Brand Management?](https://mcqueenanalytics.com/blog/next-for-brand-management)

Everyone wants to look at Brand Health. This looks at the future breakdown to examine Brand Health more closely.

[View earlier post →](https://mcqueenanalytics.com/blog/next-for-brand-management)

December 2, 2024

### [Communication Problems Between Generations](https://mcqueenanalytics.com/blog/communication-problems)

Active listening and non-verbal communications are always key, but different generations do better with varied approaches.

[View earlier post →](https://mcqueenanalytics.com/blog/communication-problems)

November 27, 2024

### [Quick Communication Preferences](https://mcqueenanalytics.com/blog/communication-preferences)

Boomers prefer face-to-face communication. Gen Z likes quicker, text messages. Phone calls and emails rank low in preference for most.

[View earlier post →](https://mcqueenanalytics.com/blog/communication-preferences)

November 26, 2024

### [Communication across today's generations](https://mcqueenanalytics.com/blog/communication-across-generations)

Generations share communication preferences, but the digitalization favors the young (Gen Z and Millennials) while Boomers and Gen X still like face-to-face.

[View earlier post →](https://mcqueenanalytics.com/blog/communication-across-generations)

November 26, 2024

### [Intergenerational Talk: It's Not Happening](https://mcqueenanalytics.com/blog/who-generations-talk-to)

There is a language and tech barrier between each generation. Each (Boomers, Gen X, Millennials, Gen Z) has most recently communicated with their own group.

[View earlier post →](https://mcqueenanalytics.com/blog/who-generations-talk-to)

McQueen Analytics

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